Privacy Policy

1. Who We Are

Aether-AI is the brand responsible for this website and for the processing of personal information described in this policy.

2. Information We Collect

We may collect the following categories of information:

• Identity and contact details, such as your name, email address, phone number, company name, and job title.
• Communication data, such as messages, enquiries, support requests, and information you choose to provide when contacting us.
• Technical and usage data, such as IP address, browser type, device information, pages visited, date and time of access, and referring website information.
• Marketing preference data, such as whether you want to receive updates from us.
• Cookie and analytics data, where applicable.

3. How We Collect Information

• Directly from you when you submit a form, send us an email, call us, or otherwise contact us.
• Automatically when you use this website through cookies, analytics tools, server logs, and similar technologies.
• From third-party service providers who help us operate our website, communications, and business systems.

4. Why We Process Personal Information

We process personal information for legitimate business purposes, including to:

• respond to enquiries and communicate with you;
• provide information about our services and brand;
• operate, secure, maintain, and improve our website;
• analyse website usage and performance;
• comply with legal and regulatory obligations;
• protect our rights, users, systems, and business interests; and
• send marketing communications where permitted by law or where you have consented.

5. Legal Basis for Processing

Where applicable, we rely on one or more lawful grounds for processing personal information, including your consent, the performance of a contract or steps taken at your request before entering into a contract, compliance with legal obligations, and our legitimate interests in operating and improving our business responsibly.

6. Sharing of Personal Information

We may share personal information with trusted third parties only where reasonably necessary, including:

• website hosting, cloud storage, analytics, communications, and IT service providers;
• professional advisers such as legal, accounting, or compliance advisers;
• regulators, courts, law enforcement, or other authorities where required by law; and
• service providers who assist us in operating our business, subject to appropriate confidentiality and data protection safeguards.

We do not sell personal information.

7. International Transfers

Your personal information may be stored or processed in countries outside South Africa when we use reputable cloud, hosting, analytics, email, or software service providers. Where this happens, we will take reasonable steps to ensure that appropriate safeguards are in place.

8. Data Security

We take reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, disclosure, alteration, or destruction. No method of transmission over the internet or method of electronic storage is completely secure, so we cannot guarantee absolute security.

9. Retention

We keep personal information only for as long as reasonably necessary to fulfil the purposes described in this policy, to comply with legal obligations, to resolve disputes, and to enforce our agreements.

10. Your Rights

Subject to applicable law, you may have the right to request access to, correction of, deletion of, or objection to the processing of your personal information, and to withdraw consent where processing is based on consent.

To exercise your rights, contact us using the details published on this website.

11. Cookies and Analytics

We may use cookies and similar technologies to make the website function properly, improve user experience, understand visitor behaviour, and measure performance. Please also read our Cookie Policy for more detail.

12. Children

This website is not directed at children, and we do not knowingly collect personal information from children through this website.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Any updated version will be posted on this page together with the revised effective date.

14. Contact

If you have questions about this Privacy Policy or our processing of personal information, please contact us using the contact details shown on this website.